When it comes to building your own website, have you took the time to plan it all out? Some people approach the idea of building a website without thinking forward about who will visit the site, if they need it at all, and how it will benefit their visitors.
With the Free Website Planning tool now available from Greatwebsiteplans.com – you can make a fundamental leap toward defining your affiliate or PPC website, down to monthly costs and social sharing goals.
Here’s how it works:
Give your website a meaningful domain name
A short, catchy and relevant domain name is everything on the web. Long website names can be useful at times, but we generally prefer shorter names because they are easier to type and natural. For example,
“autoparts.com” is better in some ways than “automobilepartstore.com”; although if you are targeting a particular exact match phrase, the latter may be beneficial to your website.
Upload a Logo
Logos define the meaning of a website. In many ways, it is one of the most memorable aspects of your website after your visitors have spent any time on your website, reading, clicking, buying, and eventually leaving your site. If your logo isn’t any good, it hasn’t made a strong enough connection with your target audience.
So at this point it would be good to consider hiring help to design you a good logo that means something and makes a connection intuitively – connecting the message of your website to the visual, the brand.
What type of website are you building?
There are different kinds of websites. Some are blogs, others are submission-based. Yet another kind is a niche website, or a very specific website that only provides a specific product or service within a major category. Think: “fancy bird cages” or “oversized mens’ shoes” or “sustainable home blueprints”
Define your budget
Your budget is how much money you are working with each month. If that’s $250 a month, then you have to take into account content, marketing and link building into that $250, not to mention the hosting and domain renewal costs.
Choose your monetization
How will your website make money? Through lead generation or Google’s Adsense pay per click program? Amazon’s own affiliate program? Selecting the right monetization is helpful, even if you haven’t written the first word of your new website. It will help you to understand where to find the products your audience wants and cater your new posts to inform them with relevant and rich resources.
Define your Content strategy & purpose
Not all of us have 10 hours a week to devote to blogging. For those of us limited by how much we can write per week for our website to grow, there is a solution: hiring a good writer. The content strategy is a goal; about how many posts do you intend to publish per month to maintain your website’s steady growth?
If your site doesn’t grow and becomes stale, it will be reflected by a downward trend in traffic as Google currently evaluates websites much quicker, and consequently lowers the ranking of sites that fall out of line, so to speak.
In this section, as before, it’s important to define the purpose of your content. More specifically, is it to educate? Is it to discuss at great length the features of the top 100 products in a given shopping category? Whatever the goal, that should be a continued theme in all your blog posts. Going off to discuss computer video games on “bestmoderncouches.com” will likely not help your highly motivated “couch-surfing” visitors.
Social Media Plan
Marketing your website is important because you aren’t a big brand. The majority of small website owners don’t have three million dollars to spend on a slew of advertisements across town. That’s why a simple marketing plan is in order.
How will you get the word out? If you have a perfect little place on the web to drop in a message to your ideal audience, then you may have a better start than most of us. Otherwise, a small website owner could hire a freelance media manager to do Facebook and Twitter outreach, sharing posts and making comments across the social media channels you have chosen out specifically for your new website.
You can also do it yourself, if you have a few hours during the week to dedicate to SEO…
SEO Link Building
Finding a place on the internet, when you’re a small unrecognizable brand can seem daunting. But there are a lot of great tools that now make it easier to find a pairing of keywords with low competition. More times than not, you’ll have to learn a lot before you truly comprehend the process of successfully ranking a werbsite. But SEO link building isn’t to be neglected.
But if you don’t know how yet, can you afford to hire SEO company to help you? Set the budget and keep track of how many links you’ll need to build each month.
A few things to keep in mind:
– Vary your anchor text : that’s the keyword or phrase that leads back to your website, or a given webpage on your site.
– Building a dozen links is okay, but a few hundred in a month or two may lead to a penalty
– Building quality links is far more important than quantity of links: focus on finding key influencers in your category and commenting on their blogs or providing them phenomenal content that they can’t find elsewhere!
Generate the plan and adapt!
Now that you have these keys – logo, website name, website purpose, content plan, social media and SEO link building — you have a foundation to begin adapting and growing your website over the course of months and years.
Building a website to compete in today’s highly competitive internet isn’t an easy task. It is easy to grow discouraged. But if you invest a few minutes to define and clarify the intents of your site using the new website planning tool at Greatwebsiteplans.com – you’ll be closer to developing a truly rich resource that your visitors will love using, and to bat, may at some point make you a decent living.